Immigration, Assimilation, Ethnicity and All That Jazz

Posts Tagged ‘affordable clothes’

Wal-Mart Canada launches “Asian line” at some stores

Posted by chinesecanuck on October 15, 2008

The clothing line is cut to fit petite women 5’3″ or shorter with “Asian type” figures. I guess this means “boy shaped.” I’m not sure if it was a good idea for Wal-Mart to use the term “Asian type figures” though, since there are women who aren’t Asian who are small-boned too (just as there are many Asian women who are curvy). But yes, it’s more likely for Asian women to have that shape. The price-point is really, really affordable. What the news release DOESN’T indicate is the inseam length. I guess if they’re REALLY going for the stereotypical Asian figure, the inseam length would be quite short, perhaps even shorter than the “typical” petite inseam of 29 to 31 inches. The most stereotypical Asian female figure has a longer torso in proportion to legs. Maybe the inseam would be more like 27″?

The line, which is made in Montreal (not China, thank goodness), will be sold at 16 Wal-Mart stores in BC, Alberta and Ontario.

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